Carrick on Shannon Tourism Campaign Unveiled
Posted on : September 9, 2011
Carrick on Shannon Chamber of Commerce are hosting a special local preview evening for the trade community this Friday, September 16th to unveil plans for the launch of the €60,000 campaign for My Carrick, your Carrick on Shannon. The project, supported by Leitrim Development Company Rural Development Programme, brings together over 120 businesses sharing the message as to why Carrick on Shannon is such a great destination for group getaways, families, couples , weddings and business events.
Tourism businesses in Carrick on Shannon will preview the new website which will be a digitally savvy approach to marketing – it comprises a smart website bundling things to do and accommodation according to the visitor’s specific needs. Smartphones are the key target with a specially adapted mobile site for real-time info access, QR codes to scan while the visitor is on the move, Facebook application and competitions and more. On his recent visit to Carrick on Shannon, Minister for Jobs, Enterprise and Innovation Richard Bruton, T.D. reviewed plans for the campaign. Speaking at the event, Gerry Faughnan, President, Carrick on Shannon Chamber said ‘Now is the time to be brave, and we investing significant sums to enhance the economic prospects of the town and surrounding areas. We need to get the word out that Carrick on Shannon is a special place to visit and we are a positive community ambitious about our future’.
While the campaign aims to have the competitive edge through digital marketing, it is also backed by more traditional marketing tools – tens of thousands of brochures will be distributed to build awareness of the campaign in Dublin and within a one hour drive of the town to bring day visitors. The emphasis of the campaign is on great value for money – it bundles special offers making it easy for the visitor to make their euro go further.
This project received grant aid from the Leitrim Development Company Rural Development Programme which is financed by the Irish Government under the Rural Development Programme Ireland 2007-2013 and by the European Agricultural Fund for Rural Development: Europe investing in Rural Areas.
Those involved in tourism marketing in Carrick on Shannon are invited to the Bush Hotel at 6pm on Friday, September 16th to confirm your attendance please call 071 962 2245 or email email@example.com.
Press enquiries Orla Casey, Momentum Marketing 086 2606304
Gerry Faughnan, President, Carrick on Shannon Chamber 087 286 5540
Supported by NDP, Leader, the Department of the Environment, Community and Local Government, the Leitrim Development Company Rural Development Programme which is financed by the Irish Government under the Rural Development Programme Ireland 2007-2013 and by the European Agricultural Fund for Rural Development: Europe investing in Rural Areas.